Hanging Out My Shingle

After many years in in-house corporate roles, I am officially launching CP Bohannon as a strategic communications consultancy for lifestyle brands, destinations and events.

Why Lifestyle?

The short answer: “selling smiles” is fun and rewarding (and who doesn’t love to research pretty places, fun events and great new products all day). On a deeper level, it’s my belief in the makers, the creators, the performers and the hosts. I’m ever inspired by the entrepreneurs bringing their dreams and designs to life and the retailers, purveyors, proprietors and planners that are the souls of their communities. I believe that the American Dream is alive in the small businesses and must be nurtured and celebrated.

Why Strategic Communications?

Publicity, Public Relations, Corporate Communications… my vocation has many names. I prefer “Strategic Communications” to signify the planning, research, evaluation and focus on achieve goals in my practice.

I believe that effective communications can truly “move the needle” for a business. It’s about deciding which tools and avenues make the most sense to achieve business goals. I’ll never throw spaghetti on the wall to see what sticks (I prefer it in a bowl at a beautifully set table with homemade sauce, meatballs and basil from my garden). I also hate publicity stunts.

My clients should expect thoughtful evaluation of the business needs, a well-developed plan and measurable results.

Storytelling is a key element of my practice. I thrive on helping journalists uncover the next great thing or update for their readers. My content creation follows that journalistic lens with a focus on first and foremost informing and engaging target audiences.

As a launch this new chapter, I’m proud and excited to carry on a family tradition of entrepreneurship that has lasted generations. Here’s to officially hanging out my shingle!

Let’s continue this conversation soon!